Free guides
Guides to ads, tracking and websites for small businesses
Practical, plain-language guides from Ashok Saini. What things cost, how to set them up, and what to fix first.
Google Ads
How much does Google Ads cost for a small business?
What Google Ads really costs a small business in India, the UK and Australia: cost per click, a simple budget formula, management fees and how to avoid wasting money.
Read the guide →Facebook Ads
How much do Facebook ads cost?
How Facebook and Instagram ad pricing works, how to set a test budget in India, the UK and Australia, and what really drives your cost per lead.
Read the guide →Tracking
How to set up Google Ads conversion tracking
Step-by-step Google Ads conversion tracking setup for lead forms, calls and WhatsApp clicks, including goals, primary and secondary actions, enhanced conversions and testing.
Read the guide →Tracking
How to set up the Meta Pixel and Conversions API
How to set up the Meta (Facebook) Pixel and Conversions API for lead generation: datasets, Lead events, deduplication, domain verification and testing.
Read the guide →Landing pages
High-converting landing page checklist for Google and Facebook ads
A 20-point checklist for landing pages that turn ad clicks into enquiries, plus the difference between a landing page and a website.
Read the guide →CRM
How to choose a CRM for a small business
How to pick the right CRM for a small business: the features that matter, questions to ask, popular options to shortlist, and how to connect your ads and WhatsApp.
Read the guide →Website care
How much does website maintenance cost?
How much website maintenance costs in India, the UK and Australia, what should be included, and a weekly, monthly and quarterly maintenance checklist.
Read the guide →Website care
How to fix a "Compromised site" disapproval or "This site may be hacked" warning
Ads disapproved for "Compromised site" or a "This site may be hacked" warning in Google? Step-by-step clean-up, Search Console review and Google Ads appeal.
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