Performance marketing agency · Gurugram
Performance marketing agency for businesses that want enquiries, not clicks
We run Google Ads and Meta Ads, build the landing page, set up the tracking and connect your CRM, as one system measured on leads and customers. For small and growing businesses in India, Australia and the UK.
20+ years in digital marketing · Fixed fee agreed upfront · You own every account
What performance marketing means here
Every rupee, pound or dollar judged on what it brings back
Most performance marketing companies stop at the ads. But an ad can't perform if the page it lands on doesn't convert, the tracking misses half the leads, or nobody follows up for two days. We own the whole path, so every part is measured and improved against one number: cost per enquiry, and ideally cost per customer.
- You want leads, calls and WhatsApp enquiries, not just traffic
- You've paid for ads before but couldn't tell which ones worked
- You'd rather have one accountable team than separate ad, web and tracking suppliers
- You're a small or growing business looking for a lead generation agency you can talk to directly
Performance marketing services
Six services, built to work as one
Start with an ads package, or the one piece you're missing. Each links into the rest.
Google Ads + landing page + tracking
Capture people already searching for what you sell, with a dedicated landing page and GA4 / Google Ads conversion tracking.
Google Ads management →Facebook & Meta Ads + landing page + tracking
Reach new customers on Facebook and Instagram, with a mobile-first landing page, Meta Pixel and Conversions API.
Facebook ads agency →Landing page design
Focused pages for one offer and one action, built to turn paid clicks into enquiries.
Landing page design →Conversion tracking setup
GA4, Google Tag Manager, Google Ads conversions and Meta Conversions API, tested so every lead is counted once.
Conversion tracking →CRM for small business
Every lead in one place, with follow-up reminders and instant replies, so no enquiry goes cold.
CRM setup →Website maintenance & care
Updates, backups and security monitoring that keep your site safe and your ads approved.
Website care plans →How the system works
From ad click to customer, measured at every step
Each part is built together, so Google and Meta learn from real enquiries, and you can see what every lead cost.
Google or Meta ad
Reaches people searching or scrolling
Focused landing page
One offer, one audience, one action
Tracked enquiry
Form, call or WhatsApp, counted in GA4, Google Ads and Meta
CRM follow-up
Every lead answered and followed up on time
Optimise on lead quality
Budget moves to what brings customers, not just clicks
How we differ from other performance marketing companies
One system, one team
Ads, landing page, tracking and CRM come from the same people, so when results dip there's no one else to blame and nothing falls between suppliers.
Fixed fee, your accounts
We agree a fixed fee before any work starts. Ad accounts, pages and data are set up in your name, and you keep them if we stop working together.
Founder-led
You work directly with Ashok Saini, who has run digital marketing since 2002, not with a junior account manager.
Performance marketing in India, the UK and Australia
India
Campaigns in INR for local and national businesses, with WhatsApp-first enquiry flows.
United Kingdom
PPC and paid social in GBP, with UK spelling, location targeting and consent-aware tracking.
Australia
Google and Meta Ads in AUD, targeted by state or city, with calls arranged for your morning.
How it runs
- 1
Free audit
We review your offer, website, current ads and tracking, and tell you plainly what to fix first.
- 2
Plan & fixed fee
We agree the channels, budget, targets and a fixed fee upfront.
- 3
Build
Landing page, tracking, CRM and campaigns are built together and reviewed with you.
- 4
Launch
We go live only when every conversion is firing correctly.
- 5
Optimise & report
Monthly improvements and a plain-language report on leads, cost per lead and what we changed.
Questions
What does a performance marketing agency do?
A performance marketing agency runs paid campaigns, such as Google Ads and Meta Ads, and judges them on measurable results: enquiries, sales and cost per lead, not impressions or clicks. At Pavlino we also build the landing page, conversion tracking and CRM, because without them those results can't be measured or improved.
Is performance marketing the same as lead generation?
They overlap. Performance marketing is the approach: paying for media and judging it on results. Lead generation is the most common result small service businesses want from it. Most of our clients come to us for more enquiries, calls and WhatsApp messages.
How do you charge?
After a free audit we agree the scope and a fixed fee upfront. Your ad budget is separate and is paid directly to Google or Meta from your own account.
Do you guarantee a number of leads?
No honest agency can. We guarantee a properly built, fully tracked system and transparent reporting on the leads it produces and what each one costs.
How soon will I see results?
Most setups, including the landing page and tracking, go live within two to three weeks. Search campaigns usually bring enquiries soon after launch; the first one to two months are spent learning which keywords, audiences and ads bring the best leads.
Do you work with businesses outside India?
Yes. We're based in Gurugram and run performance marketing for businesses in India, Australia and the United Kingdom, in your local currency and time zone.
Free guides
Guides for this service
Google Ads
How much does Google Ads cost for a small business?
What Google Ads really costs a small business in India, the UK and Australia: cost per click, a simple budget formula, management fees and how to avoid wasting money.
Read the guide →Facebook Ads
How much do Facebook ads cost?
How Facebook and Instagram ad pricing works, how to set a test budget in India, the UK and Australia, and what really drives your cost per lead.
Read the guide →Landing pages
High-converting landing page checklist for Google and Facebook ads
A 20-point checklist for landing pages that turn ad clicks into enquiries, plus the difference between a landing page and a website.
Read the guide →