GA4 · Google Ads · Meta Conversions API
Conversion tracking setup for Google Ads, GA4 and Meta
If your tracking is wrong, your ads optimise for the wrong thing. We set up and test GA4, Google Tag Manager, Google Ads conversions and the Meta Conversions API, so every enquiry is counted once and counted correctly.
Signs your tracking needs fixing
Numbers don't match
Google Ads, GA4 and your inbox all report a different number of leads.
Calls and WhatsApp aren't counted
Only form fills are tracked, so your best channels look like they don't work.
Smart bidding isn't working
Automated bidding needs clean conversion data. Without it, costs rise and quality drops.
GA4 was "set up" but never checked
Default installs rarely track what matters to your business.
What we set up
GA4 & Google Tag Manager
- Clean GA4 property and data streams
- Key events for forms, calls and WhatsApp
- Tag Manager container you own
- Cross-domain and thank-you page setup
Google Ads conversion tracking
- Conversion actions for each lead type
- Enhanced conversions
- Consent Mode v2
- Primary and secondary goals set correctly
Meta Pixel + Conversions API
- Pixel and server-side Conversions API
- Event deduplication
- Domain verification
- Aggregated event setup
Offline conversion tracking
- Click IDs captured with every lead
- Closed sales sent back to Google Ads and Meta
- Works from a CRM or Google Sheet
Reporting dashboard
- Looker Studio dashboard
- Spend, leads and cost per lead
- Viewable on your phone
Testing & handover
- Every event tested end to end
- Plain-language documentation
- Walkthrough call
Part of every ads package
Tracking is included in our Google Ads and Facebook Ads packages. You can also book it on its own if you manage ads yourself or work with another agency.
Questions
Why does conversion tracking matter so much?
Google Ads and Meta optimise towards whatever you tell them is a conversion. If tracking is missing or wrong, they optimise for the wrong thing and your budget goes to clicks that never become customers.
Can you fix tracking someone else set up?
Yes. We start with an audit of what's firing today, then clean up duplicates, missing events and broken tags.
Is this compliant with privacy rules?
We set up Google Consent Mode and a cookie banner so tags respect visitor choices, which matters for UK and EU visitors in particular.
What is offline conversion tracking?
When an enquiry later becomes a paying customer, that sale is sent back to Google Ads or Meta. The platforms then learn which ads bring real customers, not just form fills.